The Blacklist Equals Its High Since February
NBC spins the numbers for Thursday, October 1. [via press release from NBC]
'BLACKLIST' GROWS +13% VS. LAST SEASON'S FINALE; THIRD-STRAIGHT EPISODE TO INCREASE BY 0.2 VS. PRIROR TELECAST
'BLACKLIST' EQUALS ITS HIGH SINCE FEBRUARY
'HEROES REBORN' HAS GENERATED NBC'S TWO HIGHEST THURS. 8-9 P.M. RESULTS IN TWO- AND-A-HALF YEARS WITH REGULAR IN-SEASON PROGRAMMING
Thursday Primetime Results:
The third season debut of "The Blacklist" (1.8/5 in 18-49, 7.6 million viewers overall from 10-11 p.m. ET):
·Is up +13% versus last season's finale (1.8 vs. 1.6 on May 14), despite facing the combination of Thursday NFL football on CBS and ABC's "Scandal" for the first time.
·Going back to last season, this is the third consecutive "Blacklist" to grow by 0.2 of a point or more versus the prior episode (1.2 on April 30 to 1.4 on May 7 to 1.6 on May 14 to 1.8 on Oct. 1).
·Captures its top result since March 19 (1.8) and equals its highest 18-49 rating since Feb. 26 (1.9).
·Will add many time-shifted viewers - grew by +74% in L+7 18-49 rating last season (from a 2.35 to a 4.10) and 5.6 million viewers overall (9.5 million to 15.1 million) going from L+SD to L+7.
·Beats Fox's season premiere of "Sleepy Hollow" head to head by +80% (1.8 vs. 1.0).
·Keep in mind: Last fall's "Blacklist" premiere had a "Voice" lead-in (4.4 rating at 9:30) and last February's "Blacklist" Thursday premiere completed a two-parter launched on Super Bowl Sunday.
"Heroes Reborn" (1.6/5 in 18-49, 5.0 million viewers overall from 8-9 p.m. ET):
·Has now delivered NBC's two best results in two-and-a-half-years in the time period with regularly scheduled in-season programming (2.0 last week, 1.6 this week, two best since Feb. 7, 2013, 1.9).
·Beat NBC's slot average from last season by +60% in 18-49 (1.6 vs. 1.0, L+SD non-sports).
·Increased by +23% versus the year-ago rating in the slot (1.6 vs. 1.3 on Oct. 2, 2015).
·TIME-SHIFTING / ALTERNATE PLATFORMS: Last week's debut grew by +82% (to a 3.6 rating) in four days via time-shifting and alternate-platform viewership (1.96 to a projected 3.57 in TAMi estimates).
·Tops Fox's season debut of "Bones" head to head by +23% (1.6 vs. 1.3).
·Grew from half-hour to half-hour in adults 18-49 (1.5 to 1.6) and most other key demos.
"The Player" (0.9/3 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET):
·Is up +29% versus Week 2 of NBC's prior new drama in the slot in 18-49 (0.9 vs. 0.7 for "Allegiance," Feb. 12, 2015), despite last night's stiff time-period competition from CBS's NFL football and ABC's "How to Get Away with Murder."
·Last week's premiere increased by +53% (to a 1.8 rating) in four days via time-shifting and alternate-platform viewership*.
·TIME-SHIFTING / ALTERNATE PLATFORMS: Last week's debut grew +53% (to a 1.8 rating) in four days via time-shifting and alternate-platform viewership (1.16 to a projected 1.78 in TAMi estimates).
In Late-Night Metered Markets Thursday Night:
·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 2.3/8, delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.4/6.
·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.8/5, delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.7/4.
·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) tied CBS's "Late Late Show" (1.3/6, delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) tied "Late Late Show" (0.5/4, delayed by an NFL overrun).
·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Note that NBC Research is estimating a 3.8 rating in 18-49 for "Blacklist" when L+7 and digital results are in... Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results: Adult 18-49 Rating Show... L+SD... L+3... L+7... L+7+Digital The Blacklist... 1.8... 3.1... 3.4... 3.8 Persons 2+ (Total Viewers) Show... L+SD... L+3... L+7... L+7+Digital The Blacklist... 7.60 million... 11.80 million... 12.79 million... 13.62 million
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