ESSENTIAL ELEMENTS OF AN ONLINE STORE
Your online store must have elements that make it attractive to your future customers.
Optimizing a site and making it easy for users to navigate and find what they are looking for will set you apart from your competitors.
The components of an eCommerce Web Design vary according to the product you sell, the image of your brand, as well as many other factors that should always be present.
With them, you guarantee that your customers have an unforgettable experience when using your site.
Do not forget that your virtual store is similar to a physical store, so the order and presentation define the first impression on the part of the client.
Elements
Let's see below those basic elements that, when entering your store, the customer should see immediately.
Product Catalog
Something that should undoubtedly be placed in front of the user in your online store is the catalog of your products, which serves as your letter of introduction.
Depending on the style of your online store, you should have most of your products available. Your character can be from fun and creative, to severe and professional.
Menu With Categories
Your product catalog will be more complete if you classify it by category (especially if you have a wide variety of products to offer).
In this way, you facilitate the search for your clients and you manage to highlight what you are most interested in selling.
Shopping Cart
One of the main elements is a "dynamic" shopping cart, making it easier for customers to control their purchases.
This allows them to add, remove or modify any chosen product without having to go to a different page to do so.
Having a shopping cart in sight and accessible to manipulate at any time is important.
Payment Methods For your Online Store
Every eCommerce Website must have information on its pages about the payment options that can be used when making a purchase.
It is important to mention that the more forms of payment you incorporate into your business, the more possibilities there are to increase conversions.
Seeker
Some customers will enter your site looking for something specific and for that, the search engine of your online store must work correctly.
Finding a product simply and quickly, just by typing a few keywords to find the product you want, will make life easy for your customer.
Contact Page
To carry out your business successfully, remember that customer service is important. That is why a contact page cannot be missing from your online store.
Giving your future customers the opportunity to contact you to answer their questions about a product, the purchase process or shipping is essential.
Corporate Information of Your Online Store
It is worth emphasizing that this section on your site generates peace of mind and transparency for customers since no one makes the purchase without knowing who is behind the process.
Among the important corporate information that must be visible, in addition to who we are, mission and vision, is the privacy and information policy of where they are located.
User Register
In most online stores, before making a purchase, customers must register as users. If your eCommerce Website Development has been done with this mechanic, try to make registration easy.
Request the precise data to carry out the transaction and the shipment, remember that complex registration can be synonymous with the abandonment of the purchase.
Photo Products and Descriptions
One way to gain the trust of your online store visitors is to have professional-looking product photos and benefit-oriented product descriptions.
The idea is that the photo attracts leads and that the product descriptions end up convincing your visitors to click the “add to cart” button and make a purchase.
FAQ and Customer Service
One of the best ways to save time is to have your visitors have a FAQ section and customer service sections on your website.
Logo
A sharp and meaningful logo is a business card for online stores.
When it comes to shopping online, an identifiable logo is a reassuring symbol and element of trust for the company or organization.
Offers
Nothing attracts better and faster than a flawless page load time and shopping offers.
Many people lose their minds during sales and even more so if they are on sale and buy almost anything at reduced prices just because it is on sale.
